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The National Organization for Diversity in Sales and Marketing’s Second Annual Executive Leadership Summit Re-defines Business Case for Diversit

Raleigh, N.C. (PRWEB) October 20, 2006 -- The National Organization for Diversity in Sales and Marketing (NODSM) will hold its second annual Executive Leadership Summit, “Re-defining the Business Case for Diversity through Leadership, Creativity and Innovation,” Nov. 8-10, 2006, in Atlanta, Ga. This marks the first time, NODSM, the only organization of its kind to focus specifically on diversity in the sales and marketing arena, will meet in Atlanta.

“The Executive Leadership Summit brings a fresh and relevant perspective to the discussion of why diversity recruitment, diversity management and marketing to diverse segments of the population are win-win strategies for businesses, organizations and consumers,” said Shelley Willingham-Hinton, founder and president of the National Organization for Diversity in Sales and Marketing and The Foundation for Diversity. “The marketplace continues to gain momentum as new products and services are launched almost daily. With the help of our regarded speakers, the Summit will explore the methodologies and challenges of remaining competitive, creative and innovative in today’s diverse environment.”

NODSM’s Summit will convene professionals from around the country, representing fields such as sales, marketing, human resources, supplier diversity and finance, for a number of interactive, unique work sessions and presentations that will delve into topics including:

--Building Strong Brands Through Diversity
--Building Your Organization's Corporate Diversity Initiatives
--Developing Culturally Competent Sales Teams-Increasing Return on Investment (ROI) of Multicultural Advertising Campaigns
--Building a Results Driven Multicultural Recruiting Program
--Rallying the Power of Women and Diversity for Exponential Business Results
--Exploring the Business Case for Recruiting from and Marketing to the Gay, Lesbian, Bisexual and Transgender (GLBT) Community
--Leveraging Motor Sports to Reach Multicultural Consumers

The more than 30 renowned presenters and keynote speakers slated for the Summit are executives with leading corporations and organizations including the Ford Motor Company, Wachovia, Atlanta Braves, Turner Broadcasting System, the Coca-Cola Company, Time Warner, Cingular, Newell RubberMaid, Merrill Lynch, Allstate, Verizon Wireless, CIGNA, AOL, Xerox Corporation, Wal-Mart, EthnoConnect and the Radio Advertising Bureau. The closing keynote presenter is Dr. Benjamin Chavis, United Nations Goodwill Ambassador, President and CEO of the Hip-Hop Summit Action Network and Civil Rights Activist.

“Each year, a well-rounded range of industries participate in the Summit because of the truly global nature of diversity, realizing that it impacts so many segments of society and business,” noted Willingham-Hinton.

The three-day event will culminate on Friday, Nov. 10, with an inaugural diversity awards dinner and gala, “Through the Years: The Evolution of Inclusion,” which will honor Dr. Chavis, Wachovia, and the leadership team of Turner Broadcasting System led by TBS CEO Phil Kent.

Proceeds from the Summit will benefit The Foundation for Diversity, a non-profit organization and sister organization of NODSM, centered on providing academic scholarships to multicultural students; diversity training and mediation to community organizations and corporations; a diversity hotline offering anonymous advice to people facing sensitive diversity matters; and building awareness about social and health issues that impact multicultural communities.

The Executive Leadership Summit will be held at the Westin Peachtree Plaza. Additional information about the Summit and registration details are available online at www.minoritymarketshare.com. For information on corporate sponsorship opportunities, call Angela Caraway at 1-888-689-8896, ext. 3.

About the National Organization for Diversity in Sales and Marketing (NODSM)
The National Organization for Diversity in Sales and Marketing (www.minoritymarketshare.com) is a membership-based professional organization based in Raleigh, N.C., created to be an invaluable resource for small businesses and major corporations that want to increase their market share in multicultural markets. The organization also serves as an advocate for multicultural marketing firms as the debate continues in corporate America around the need to maintain separate multicultural marketing departments and use general agencies over targeted agencies. NODSM’s main focus is to help companies increase their bottom line with effective multicultural marketing. In addition, NODSM provides a community where professionals can share best practices and strengthen their commitment to multicultural marketing and sales strategies.

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